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Pragmatic Play expands its footprint in Latin America

Pragmatic Play appoints Victor Arias as new Vice President of its rising Latin American hub in Argentina as the company looks to establish itself in the region

After almost three years as a global business development manager of Patagonia Entertainment, Victor Arias has now joined Pragmatic Play, becoming the new Vice President of this growing Latin American business. 

Arias’ core responsibilities will focus on the continued growth of Pragmatic Play within the regulated territories in Latin America through a clear and innovative business development strategy. 


Melissa Summerfield, Chief Commercial Officer at Pragmatic Play says that expanding their presence in Latin America has been a key target for them.


He has joined the firm with a remarkable history in the iGaming industry, having worked, during his 20-year brilliant career, for both B2C and B2B businesses across the globe, with a keen spotlight on growth in regulated Latin American countries. 

Moreover, Arias will also head Pragmatic Play’s new Latin American hub based in Argentina together with a team of three experienced executives cooperating to achieve the supplier’s goals in the region. 

Pragmatic Play chief commercial officer Melissa Summerfield underlined: “We are thrilled to have Victor join us and look forward to his impressive industry experience benefiting our growing team in Latin America. 

“Expanding our presence in Latin America has been a key target for us, so adding Victor is an exciting step for us.” 

Victor Arias announced: “I’m delighted to join Pragmatic Play which has a strong reputation as one of the leading multi-product providers in the industry. 

The team has a hugely exciting ambition for growth in LatAm, and I look forward to heading the hub as we look to embark on this next step for the company.” 

Beside currently delivering up to four new slot titles a month, Pragmatic Play also provides an extensive range of live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration. 

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