Deal propels Pragmatic Play into new LatAm markets
Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has gone live with Codere, after securing a significant commercial agreement.
The Spanish and Latin America-facing operator will have access to the supplier’s full portfolio of award-winning slots content, including John Hunter and the Aztec Treasure, Mustang Gold, Sweet Bonanza and the fan favourite Wolf Gold.
The latest deal further enhances Pragmatic Play’s reach in Latin America, after recently signing an agreement with Colombian sportsbook Wplay.co.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re delighted to have signed this agreement with Codere, who are one of the largest operators in Spain and Latin America.
“We are always looking to develop in regulated markets and are excited to further expand into these promising territories.”
Erez Leket, Product Department Manager at Codere said: “Pragmatic Play has a reputation for delivering top-tier casino content, and we are thrilled to be able to offer its portfolio to our customers.
“Innovative content is always important, and Pragmatic Play consistently push the boundaries of innovation with incredible outcomes. We look forward to a long and fruitful partnership with them.”
Pragmatic’s slots content has gone live with Codere in Mexico, with Spain and Colombia to follow soon.