Jun 4 / 2018
Latest News / Casino & Gambling

Pragmatic Play increases presence in Italian market

The casino games developer rolls out content with OIA Services

Pragmatic Play has struck a deal with OIA Services. The casino games developer will further its presence in the Italian market when it rolls out content with the gambling operator group.

sigma igaming Pragmatic Play increases presence in Italian market
Pragmatic Play stand SiGMA17

Popular Pragmatic Play games, such as Queen of Gold, Gold Rush, and Chilli Heat, will become available through the group’s Italian popular operator brands Betaland and EnjoyBet.

Pragmatic Play’s Chief Commercial Officer, Melissa Summerfield, said: “Partnering with one of Italy’s largest operator groups is a significant deal for us, as it allows us to expand our operations in one of Europe’s fastest growing markets.

“We are thrilled that our award-winning portfolio of games will now be available to Betaland and EnjoyBet players. We’re looking forward to working closely with the team at OIA Services going forward.”

sigma igaming Pragmatic Play increases presence in Italian market
(L to R Michele Sprovieri, OIA Managing Director;
Galli Luca, Pragmatic Play Region Manager Italy, Spain, and Portugal;
and Francesca Scarpelli, OIA Casino Product Manager)

Michele Sprovieri, Managing Director at OIA Services, said: “It’s very important that our customers have an online gaming experience that includes the very best games available on the market.

“Pragmatic Play has an established reputation as a premium games developer, and we jumped at the opportunity to work with them. We look forward to having a long and fruitful relationship.”

Pragmatic Play releases two new games a month throughout the year, most recently putting out the Norse Mythology themed Asgard, as well as football-themed slot – The Champions.

These games now feature with many of the world’s leading online casino brands, including Betclic, Royal Panda and GVC Holdings.

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