Landmark agreement expands provider’s multi-vertical strategy
Pragmatic Play, the multi-award-winning games provider, has announced the milestone acquisition of Extreme Live Gaming from Novomatic Group for an undisclosed amount. Extreme Live Gaming is considered one of the most innovative suppliers of live casino solutions to the igaming industry.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.
“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
The acquisition has secured Pragmatic Play’s position as a market-leading provider, with Extreme Live Gaming’s extensive range of live dealer games to its perpetually expanding range of verticals alongside video slots, scratchcards and bingo.
Extreme Live Gaming retains the latest upd in live casino technology and expert dealers, as well as an array of original titles such as Golden Ball, Reel Roulette and Roulette 360. EThe company also offers desktop and mobile solutions certified by the UK Gambling Commission and the Malta Gaming Authority.
Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
The agreement represents a further step in Pragmatic Play’s commercial expansion, following multiple portfolio integration agreements with major online casino brands, including: The Rank Group, Mr Green, Lottoland and GVC Holdings in recent months.
The provider operates ten tables, across roulette, blackjack and baccarat from its studios in London.