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Pragmatic Play: The Multiproduct Approach

Pragmatic Play has built an impressive reputation as one of the leading multi-product providers to the iGaming industry through a dedicated approach to creating market-leading products

See below what makes each of their verticals tick and how they have achieved their stellar growth rate with both tier-one operators and new entrants to the industry.

Live Casino

Live Casino has gone from a complementary vertical, focused generally on appealing to the land-based casino audience to becoming something that casinos can no longer do without. The quality of production within this vertical has soared in recent years, ensuring the various games look and feel as close to they would in person, as possible. This has been key to driving new players from less-engaging table games, which in comparison, look fairly old hat.

Our portfolio of Live Casino game at Pragmatic Play covers premium versions of Baccarat, Blackjack and Sic Bo, as well as a variety of Roulette variants covering different languages or frequency of spin. Having these core, well-loved games is key to attracting the widest audience of player, but Live Casino can mean so much more than table games.

We also launched our first game show, Mega Wheel. This wheel of fortune-inspired title takes from the game show format which has become so popular on television in recent decades. Live action casino content with a human element is the best way to replicate this environment. Nothing else can rival the excitement our professional hosts can build, or the feeling that you’re in the studio playing for yourself, hoping that wheel lands on just the spot so you can celebrate your mega winnings.

Mega Wheel is just the first in a series of game show titles which we’ll be releasing in 2021, with Mega Roulette to follow shortly. We want players to look beyond the classics and find something new but relatable. We feel that the vertical has much potential to be tapped into and we’re completely focused on delivering the content that can drive new revenue streams for our operator partners.

What perhaps sets Pragmatic Play out from the Live Casino competition is our commitment to quality across the board. All our content is omnichannel by default, and this is the only way to go in casino gaming today, and across every device, players will witness an immersive experience that will keep them entertained and engaged for prolonged periods.

This starts with our state-of-the-art gaming studio which mimics the high-spec sets coming live from your TV on a Saturday night. Add to this our amicable, experienced dealers who make players feel at ease and industry-leading video quality, and you’ll see what Live Casino can offer at its best.

Live Casino has grown massively in recent months, and we’re expecting to see even more growth in 2021. What players want and operators now need is content that can immerse them fully, and our games do just that.

Slots

From the onset of their creation, slot games have built a reputation as one of the most exciting forms of gambling. The thrill of landing a huge win as the last reel ticks in place has brought delights to millions, and as technology has improved then the iGaming experience has got ever-more immersive.

Our slot portfolio has grown at a rapid rate since our launch date. With a real variety of products, bringing players unique opportunities and experiences regardless of their tastes, our diverse offering ensures players from all over the globe can enjoy an immersive slot play session.

Attention to detail has been the order of the day as we create slots, with artfully created environments elevating our products. Amongst the real highlights in our offering is the multi-award-winning Wolf Gold, which continues to be one of our top-performing slots globally even to this day, a number of years after its launch.

In recent years there’s been a marked growth in the launch of new, exciting mechanics to the industry, while mobile-first play has never been more prevalent. We’ve always ensured our products are designed to be mobile-optimal, so players can enjoy a Pragmatic Play slot session on the go, on any device.

2020 also saw the launch of our first Megaways™ title, incorporating the industry-favourite brand into our games offering. Our first Megaways™ hit, Great Rhino Megaways™ was met with resounding success and we’ve since released a number of titles with the brand, including our winter game from the same series, Christmas Carol Megaways™.

With our slot portfolio filling our focal point for so long as a supplier, we’ve strived to ensure that it stands out from the crowd. Through gamification tools such as Enhance to partnerships with brands like Reel Kingdom and soon Wild Streak to our first branded title, Peaky Blinders, we’ve ensured no stone is left unturned as we strive to produce games that can be enjoyed by everyone while continuing to produce strong revenue streams for our operator partners.

Bingo

With its history firmly cemented in bingo halls, bingo has for generations been synonymous with a strong sense of community and fans from every generation. It is about enjoying a social experience and interaction with like-minded people as much as it is iGaming. With the transition to online and especially mobile-first gaming, accelerated by the forced closure of land-based venues around the world, bingo been primed for innovation.

Since the launch of our product range, we’ve gone from strength to strength offering, not just a polished bingo solution, which now powers a number of major operator brands, but also have brought innovation to a vertical which has been plodding along with the familiar. Our Bingo Blast product has allowed players a truly mobile-first experience, designed to play-the-go or for those who love the classic foundations of the game but want something a bit more engaging and quick fire.

By taking players from the initial launch of a game right through to a two or even one-to-go (1TG) state through a quick ‘blast’ of balls, Bingo Blast takes players straight to the most exciting parts of a bingo game without taking away any of the traditional enjoyments.

With a cleverly crafted UI that has been designed to be easily reskinned (such as our Snowball Blast theme for winter), the game retains all the core fundamentals of bingo, just with quicker gameplay and high definition graphics not usually seen on a bingo product.

Our innovation in the sector has not just been limited to Bingo Blast, however. The future launch of our Reels Room will see players play spins on our top performing Pragmatic Play slots rather than cash prizes, with the aim of cross-selling new products to players who would traditionally sit in a singular vertical. By creating hybrid players, there is less player churn and brand loyalty increases due to a wider portfolio of products and features being offered.

The strength of our bingo products is based off the planning we do, with the vision to create a network which every participant gains value from. Operators will have access to a cutting-edge product range, players will be able to enjoy incredible bingo experiences, and we can continue to supply great products to the iGaming industry.

 

SiGMA Group releases its latest publication

SiGMA is proud to announce that the 13th edition of SiGMA magazine is now available online here. The magazine is packed with quality content, interviews and features coming from four different continents around the world - including Europe, Asia, Africa and LatAm. The magazine will be distributed by post to leading gaming and business companies worldwide. Should you wish to be featured in the next issue please contact Katy Micallef.

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