Racing Post, ANZ Bloodstock News and Bloodhorse land content deal


The three companies have entered a shared partnership

Racing Post and ANZ Bloodstock News have announced their entrance into a content-sharing arrangement with the US publisher, BloodHorse. Under the terms of the new deal, parties may share one other’s racing, bloodstock and sales content as well as selected columns appearing in any of the three outlets. The agreement will be built upon an existing content-sharing arrangement of sales news with these publications created in 2015.

Alan Byrne, chief executive and editor in chief of Racing Post, commented: “Thoroughbred racing and breeding are global industries, and this agreement will enable all parties to broaden their coverage of significant events around the world in a compelling manner that will appeal to all of our readers.”

“We are excited to work with two of the most well-respected Thoroughbred news organizations in the world to provide the most comprehensive coverage of the Thoroughbred racing and breeding industries,” said John K. Keitt Jr., CEO, publisher and editorial director of BloodHorse. “This collaboration will enhance the scope of content offered by each organization in addition to creating attractive opportunities for advertisers.”

Presently, Racing Post is a leading digital publisher with an innovative mobile app, as well as a fully responsive website - racingpost.com. On top of this, the company also retains an expanding business-to-business division which develops content and products for a range of domestic and international partners. Earlier this month, Racing Post penned a content sharing agreement with Racing.com.

Dating back to 1916, BloodHorse has chronicled the Thoroughbred industry and manifested its dedication to the improvement of Thoroughbred breeding and racing. BloodHorse produces widely distributed daily and weekly editorial content on Thoroughbred racing and breeding, including via its namesake weekly magazine, BloodHorse Daily and social media platforms.

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