Horseracing content to be integrated into online site
Racing Post B2B has struck a deal with Russian gaming operator Pari-Engineering, where it will provide horseracing content that is front-end integrated into the new horseracing section of Pari-Engineering’s online site.
The content within the Racing Post front-end will be translated into Russian to allow Pari-Engineering customers to receive a useful guide to the British and Irish markets.
Racing Post front-end continues to be a popular option due to its ease of use and now with the additional availability of translation, gives a chance for customers worldwide to access market-leading content.
Racing Post front-end and Racing Post Display will also be provided to the exclusive Pari VIP Shop in central Moscow.
Racing Post B2B International Sales Manager Daniele Alfonso, said: “Racing Post B2B helps global bookmakers enhance and optimise their online offering with bet-prompting and bet-generating content. Partnering with Pari Engineering is a very important step for us as we grow our business around the world. They are a dynamic provider, offering a complete racing package to their players.”
Pari-Engineering CEO Vladislav Beshkarev, commented: “We are excited to enter into this partnership with Racing Post B2B and continue to grow our brand globally by offering Racing Post content on British and Irish racing to our customers.”