Racing Post continues expansion with new acquisition: Apsley
Racing Post acquires a majority stake in Apsley
Racing Post has proudly announced it has completed the acquisition of a majority stake in Apsley Group International. The leading sports betting website and app business owns and operates freesupertips.co.uk and myracing.com, as well as the FreeSuperTips and My Racing Results apps.
Alan Byrne, Racing Post CEO and Editor-in-Chief, commented: “We are really excited to be joining forces with Apsley. What they have achieved with their digital products has been very impressive and the business is still growing strongly. Providing more sports betting content digitally is a key part of our strategy. We are excited about what the future holds and really looking forward to working with James and Jake and their talented team.”
The acquisition acts as an expansion of Racing Post’s growing digital business and continues its diversification beyond racing. The association allows Racing Post and the company to combine their respective strengths – Apsley’s leading position within digital sports betting platforms and Racing Post’s global reach, brand, content and data.
James Prosser and Jake Apperley, from Apsley Group International, added: “We are delighted to have the opportunity to work with Racing Post. Their strong brand recognition, wealth of experience and advanced technology will enable us to enhance our business and continue our growth.”
There will be no immediate operational changes for both companies, James Prosser and Jake Apperley will continue to run Apsley on a day-to-day basis, with the main office remaining in Bristol.
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