Raketech strengthens operations with new acquisition
Raketech, an online affiliate, and content marketing company, has purchased a 51% stake in Shogun Media Ltd. The newly acquired affiliate media company is firmly established as an expert in Pay Per Click and Search Engine Optimisation.
Raketech founders, Fredrik Johansson, Eric Holmberg and Anders Hagenbjörk have a multitude of experience between them in creating high-quality web-traffic products for the iGaming industry.
Michael Holmberg, Raketech CEO said: “With the acquisition of Shogun Media, we gain more experienced entrepreneurs and this is vital for our growth journey. Not only do we obtain a good synergy for how we build services in new markets, we also gain valuable and supplemental expertise within PPC. This is an important building block to further strengthen Raketech ahead of Swedish regulation, where we are well-positioned both in terms of our partners and revenues for when it comes into force in 2019.”
Last year, Raketech established a new operational model where M&A forms one of three strategic growth pillars. Shogun Media is Raketech’s third acquisition since the start of 2018 and twelfth since the start of 2017.
Fredrik Johansson, Shogun Media Ltd founder said: “We are looking forward to becoming part of the Raketech family and working together to deliver the best sports and gaming services to users and iGaming operators in a global market. There is a great fit between the companies in the form of complementing expertise, synergies in business systems and business model scalability.”
Michael Holmberg added: “Raketech continuously strengthens its leading expertise within the product areas; SEO, mobile guides, sports communities and social media. With Shogun Media and the other technical platforms and domains that we own, we also see an increased potential to expand our offering to the international market, and to a regulated US market.”