Raketech acquires key affiliate site and more
Raketech continues its journey of growth, acquiring numerous Swedish casino assets, including leading casino affiliate site Casinofeber.se. Simultaneously, the firm continues to concentrate on enhancing existing products, with its recent relaunch of multiple products, such as the flagship casino website casinoguide.se.
The Raketech CEO, Michael Holmberg, commented: “Just as Raketech, Casinofeber works with some of the most distinguished operators in the market, and we believe the acquisition will complement our product portfolio in a great way. During the spring, we have intensified our M&A work, and also acquired the assets of Swedish-based company Mediaclever Sverige. Going forward, we are looking for strategic acquisitions that match our product mix and our growth plans.”
Casinofeber.se has developed extensive expertise in search services for gaming fans and will strengthen Raketech’s SEO offering in Sweden.
Holmberg continued: “To optimise existing products is a central part of our strategy to drive organic growth. In addition to several relaunches, we also look to continue expanding our strong products to new geographic regions. The Lab enables us to expand our TV guides and sports communities into new markets. We also complement our diversified product strategy via social media, which creates a unique ecosystem to the benefit of our partners, the gaming operators.”
Raketech laid out a new operational model that comprises of three pillars during 2017: Core, Lab and M&A. Firstly, core continues to develop the group’s existing products. Secondly, Lab drives organic growth through developing new products internally or through joint ventures. Lastly, M&A delivers complementary strategic acquisitions of products and assets.
The company relaunched several of its existing products during the spring as part of the Core initiative, including Casinoguide.se, Bettingsidor.org and Casinobonusar.nu.