Red Knot Communications, a new boutique PR and marketing agency, has been launched to breathe new life and innovative content into both B2B and B2C campaigns
Kick-started by a senior team of media and industry specialists whose combined experience spans the overlapping domains of sports, betting and gaming - alongside broader backgrounds in multimedia entertainment, sponsorship, and publishing - Red Knot is bringing a fresh approach to public relations and marketing solutions in a sometimes staid sector.
The start-up’s idea was realised by Rich Thorp, former biz-dev director of FSB, and Camilla Wright, co-founder of influential media and entertainment brand Popbitch and regular contributor across digital, broadcast and print media. Red Knot already has an international scope, thanks to offices in London, Manila, and Hong Kong, while its senior management team brings unrivaled cross-platform expertise, covering established and emerging markets in Europe, Asia, and North and South America.
Romilly Evans, former head of sports and betting content at IG Group, joins as a content partner, having worked in PR and multimedia with companies as varied as The Telegraph, ITV Sport, talkSPORT, Bloomberg, and The European Tour.
Red Knot's team is completed by Andy Clerkson, an expert in technology development and product strategy, which has overseen many companies’ successful transition from start-up to the scale-up stage. Clerkson has spent three decades building global brands in media, sports betting and gaming, notably managing Maxim magazine at its height, founding Grand Parade and helping The Stars Group and FOX Sports set up FOX Bet in 2019.
Camilla Wright, a partner at Red Knot, said: “The gaming and sports betting industry across the world was facing unparalleled headwinds in 2020 even before the COVID-19 outbreak. Media, public opinion and regulatory challenges haven't gone away, but brands will increasingly be judged on how they behave during these uncertain times. Red Knot can help you understand and respond to this evolving environment, helping you shape the way the world sees you - wherever you are and wherever you want to do business.”