PlaySugarHouse.com brings more live world-class sporting events to players
Rush Street Interactive’s SugarHouse Online Sportsbook & Casino, which is available at PlaySugarHouse.com, is the first US Sportsbook Supplier and Operator to launch IMG ARENA’s official live video streaming service in the US market.
Rush Street Interactive, known for leading the industry in bringing new online casino and sportsbook services and content to the North American market, is now the first operator in the US to go live with IMG ARENA’s comprehensive streaming portfolio.
Through this deal, Rush Street Interactive becomes the only US operator to currently offer players in New Jersey and Pennsylvania an opportunity to watch and bet on Roland Garros (the French Open), thanks to IMG ARENA’s comprehensive suite of professional tennis event content. Among the high-profile US-based events also included are the ATP Masters 1000 Miami Open, Cincinnati and Indian Wells tennis tournaments. Available already on PlaySugarHouse.com in New Jersey for the past couple of weeks, Rush Street Interactive will make this content available online in Pennsylvania as well.
Rush Street is also an IMG ARENA data customer, enabling it to receive official data for some of the most prestigious tennis events in the world, including Roland Garros, Wimbledon and the US Open as part of a package that includes the ATP, WTA and ATP Challenger Tours, providing year-round action. Data is entered directly from the umpire’s chair, meaning real-time, official, point-by-point data goes from court to fan in less than one second.
Richard Schwartz, Rush Street Interactive’s President, said: “Rush Street Interactive continues to focus on enhancing the experience of our PlaySugarHouse.com customers. We believe that by offering players the chance to watch the action while they are live betting, IMG ARENA’s streaming service will bring greater entertainment-value and integrity to our players’ betting. We’re pleased that our focus on customer experience is driving our strong market share growth in New Jersey.”
Freddie Longe, Managing Director at IMG ARENA, said: “We are delighted to partner with one of North America’s top online gaming operators, Rush Street Interactive. Players at PlaySugarHouse.com will now have a significantly enhanced wagering experience through the incorporation of our live streams. Bringing our official streaming product to the US is an important step for IMG ARENA and the market as a whole. In the more mature European market, we have seen that one of the major complaints by fans is a lack of live streaming availability, and that it is a key factor in setting a tier one operator apart as markets develop.”