The newly opened casino offers players 56,000 square feet of gaming space, three dining locations, and a theatre
Russia’s Primorye gaming zone’s second casino, The Shambala Casino, has presented an analysis of its guest profiles for its first 2 and a half months of operation, saying the average check per game in 2020 had been RUB8,439 ($116).
In addition to the gaming spend, guests spent about 1,539 rubles on dining.
The Shambhala Casino – owned and operated by Shambala NJSC, headed by Russian businessman Maxim Smolentzev – opened its doors on October 16, 2020.
The development of the casino complex cost RUB3.5bn ($45m) and offers the players 56,000 square feet of gaming space, as well as three dining locations and a theatre.
Shambala casino is the second casino in the zone after Tigre de Cristal, which has been functioning since November 2015.
According to the property’s report, it attracted 550 guests a day on average, with higher numbers at peak times such as 700 on Friday, compared with 400 on Monday, with the majority (67%) of those coming from Vladivostok. In addition, it reported 3,780 visitors from 24 foreign nations, with 864 from Asian countries.
Shambala also said it has seen an improving trend in the number of women coming to the casino, making up 42 % of the visitors.
Smolentsev said, “Earlier in Russia, women visited gambling casinos much less often than men. Now the situation is seriously changing. Girls come to the casino not only to play, but also to have a good time in a restaurant or watch a show on the casino stage,”
On the other hand, the male guests made up about 58% of visitors, from 25 to 35 years old.
However, amongst younger visitors, the proportion of women was higher at 62 of all visitors aged 21 to 36.
“We are interested in both couples and families, including those whose plans do not include play. The sooner the casino ceases to be a closed male elite club in the eyes of consumers, the better.” He added.
About 64% majority preferred machines, in terms of gaming preferences. In the absence of international players, only 78 wanted to play at the baccarat tables. When it comes to types of game, the biggest spenders hit the poker tables, followed by roulette and then machines.
The Primorye development, which is being overseen by the Primorsky Krai Development Corp., is seen as the most promising of Russia’s four gambling zones due to its proximity to the North Asian markets, of China, Japan and Korea. The developer has ambitious plans for at least 12 casino complexes.
The first to open was Hong Kong-listed Summit Ascent’s Tigre de Cristal in 2015. A delayed project from Nagacorp, operator of the NagaWorld complex in Cambodia, is aiming for a 2022 opening.
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