During the Russian Gaming Week in Moscow, the multinational iGaming software provider BtoBet met Sports betting and Casino licensees wishing to develop their business in regulated markets, and speed up revenues and operations in the evolving Eastern European regulatory framework.
The picture for gambling throughout Eastern Europe and Eurasia is quite complex. Many countries are gradually regulating the industry and operators need to be quick to grasp the opportunity offered by the next-generation technology to be in tune with the evolution of the market and maximise their profit when the rules allow them to move to online and mobile.
BtoBet’s multi-jurisdiction platformis compliant with strictly controlled markets, respects the local requirements and is integrated with 2,000 games and casino games. It allows a quick and easy incorporation of any third-party supplier. Once integrated, the iGaming content can benefit from BtoBet’s Artificial Intelligence and Recommendation Engine to handle opportunities for growth. Through the company’s advanced tools, East-European licensees can:
- Collect data
- Monitor players’ behaviour
- Understand their preferences
- Provide them with tailor-made offers
Commenting on BtoBet’s participation in the Eastern Gaming shows – CEEGC in Budapest and BEGE Expo in Sofia – CEO Kostandina Zafirovska commented: “East European players are showing a growing interest in online gaming and eSports competitions. As a consequence, today’s bettors in this area are shifting from traditional sports to cybersports, preferring mobile and desktop to shops. In the next months, BtoBet will attend other important shows in Eastern Europe to display to the local operators how BtoBet’s advanced Sportsbook and Casino solutions can help them to expand their business safely towards mobile and online.”
To discover more about the East European market, download the Industry Report “CIS -Eastern Europe, Gaming or cybersport betting? Opportunities and strategies.”
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