SBTech Announced the Launch of Action Betting

SBTech launches its latest mobile in-play feature to take live in-play wagering to the next level

With the launch of Action Betting,  SBTech, market-leading sports betting solutions provider, has added to its range of in-play products. The feature will be available this month, December 2017.

Action Betting is powered by SBTech’s machine learning algorithm. Whither a free kick, red or yellow card, corner, dangerous attack or any other incident occurs in a match, Action Betting creates instant notifications. Gamblers can also use the ‘quickbet’ feature, which enables them to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.


Action Betting


Ian Bradley, Chief Product Officer at SBTech, says, “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.” 

Example: Real Madrid get a corner, triggering an incident. The ‘Over/Under Corners’/’Next Goal’ markets with the available selections and odds are displayed on-screen in the Action Betting section. The player can quickly click the Action Bet and add it to their Bet Slip.

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