US market expansion brings new partnerships
SBTech has signed a long-term agreement with Churchhill Downs Incorporated (CDI) to provide its integrated technology platform for sports betting and iGaming solutions across the United States.
This marks the first partnership of its kind between an award-winning European platform provider and a leading US multi-jurisdictional racing and gaming operator since the US Supreme Court's historic decision overturning the federal ban on sports betting.
“We are thrilled to have Churchill Downs as our first US partner”, said Richard Carter, CEO of SBTech. “Churchill is not only an iconic brand with the largest online horse race wagering business in the US, but it is also one of the fastest growing gaming operators in the nation. The combination of Churchill’s leading presence in the US market, coupled with SBTech’s deep expertise in regulated sports betting markets globally, makes for an ideal partnership as we enter this monumental chapter in the US gaming industry.”
SBTech has been preparing for entry into the US market with a keen focus on development of the most entertaining sports and iGaming products and will work in close partnership with Churchill to deploy a cutting-edge platform designed to engage the world’s largest sports-centric audience.
Subject to the unfolding of the regulatory landscape and relevant licensing approvals, SBTech will provide Churchill with its powerful sports betting platform with unparalleled event coverage, in addition to SBTech’s Chameleon360 iGaming platform with advanced player management services, high-end analytics, anti-money laundering and responsible gaming features, robust regulatory reporting, and streamlined payments.
“We are very excited to partner with SBTech which we believe provides us with the industry-leading platform to offer exciting, innovative integrated iGaming and sports betting products”, said Bill Carstanjen, CEO of Churchill Downs. “We have the unique opportunity to leverage our knowledge and experience as this market emerges, and look forward to working with a global technology leader in this space as we expand our operations across the US.”
Richard Carter, CEO of SBTech added “We are thrilled to be partnering with Churchill Downs and to introduce our award-winning iGaming and sports betting platforms in the US, we both share a deep commitment to technological innovation and excellence with responsible gaming at the centre of everything we do, and we look forward to partnering with them during this exciting time in the history of the US gaming market.”