Scandinavian sports betting group continues successful partnership to enhance global expansion
SBTech, the leading sports betting and gaming technology supplier to the regulated iGaming sector, has confirmed a five-year partnership extension with Bethard, in a deal that supports the operator’s perpetual international expansion strategy.
The supplier’s sportsbook, complete with the industry’s most technologically advanced pre-match and in-play betting features, has been key to Bethard’s financial results, with rapid growth across the company’s multi-brand portfolio in key regulated markets.
As Bethard moves to broaden its international presence, SBTech’s award-winning sportsbook will continue to be at the heart of its multi-year plan to bolster its status as one of the leading Nordic and international betting brands.
Andrew Cochrane, CCO of SBTech commented, “The extension of our agreement with Bethard is a testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.”
Erik Scarp, CEO of Bethard remarked, “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed on a long-term extension in line with our rapid expansion into a host of new and emerging territories.
SBTech is a global leader in omnichannel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 20 regulated markets.
The Bethard mission is to give potential winners across the globe the best gaming experience possible, by striving to improve our products, service, technology, communication and our game every day, all the time.
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