SBTech pens deal with LeoVegas brand BetUK.com for UK sportsbook launch
SBTech, one of the industry-leading sports betting solutions providers, has announced its new partnership with multi-brand, managed service online gaming company Rocket X.
Under the conditions of the agreement, SBTech will be supplying its sportsbook to a number of UK-facing sites. The firm’s flagship brand BetUK.com was recently unveiled as the sponsor of EFL Championship club Swansea City.
Andrew Cochrane, CCO of SBTech, commented: “This latest partnership is the result of our ongoing commitment to increasing our market share in key regulated markets by providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach.”
The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS.
BetUK.com players will be entertained by top-quality sports betting coverage, on top of the most advanced features in the industry. These include YourBet, offering fully automated same-game accumulators with instant pricing, which is already live in the UK with several SBTech operators.
Mark Good, CEO of Rocket X added: “The strength of SBTech’s in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement. With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving significant share in the uniquely competitive UK market.”
This comes just days after SBTech was named a supplier of Golden Nugget Casino. The speed to market for which SBTech is renowned throughout the industry, the breadth and depth of its UK-localised sportsbook and the group’s proven track record of achieving high growth in the UK market were all pivotal to the creation of the new deal.
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