SBTech to supply extensive range of games to Golden Nugget Casinos
SBTech, the leading sports betting solutions provider to the regulated global iGaming industry, has been confirmed as the new omni-channel sports betting supplier to Golden Nugget Casinos in Biloxi, MS and Atlantic City, NJ. Golden Nugget is the leading online casino operator by market share in New Jersey and the recent winner of eGR North America 2018 Operator of the Year Award.
SBTech CEO Richard Carter said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”
The deal is the latest in a line of US partnerships announced by SBTech, after Churchill Downs Incorporated and Resorts Casino Hotel, further extending its North American reach following the Supreme Court’s repeal of PASPA.
To power its online sports product, SBTech will integrate its sportsbook with Golden Nugget Casinos’ existing iGaming platform in New Jersey providing a full platform and sportsbook solution to the company’s on-property businesses in New Jersey and Mississippi, including an integration into their existing casino management systems.
A customizable and highly flexible front end was created specifically for Golden Nugget Casinos to guarantee maximum differentiation, while the industry’s most advanced responsible gaming infrastructure will enable SBTech to meet the licensing requirements set out by both states. Similarly, a bespoke trading strategy and non-pooled risk management powered by unrivalled levels of automation will allow Golden Nugget Casinos to offer unique pricing for all US sports.
“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process,” said Thomas Winter, SVP & GM, Online Gaming at Golden Nugget. “In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”
With the undisputed pacesetter in the in-play arena, SBTech’s live offering, especially in US sports, will secure the long-term success of Golden Nugget’s sportsbooks, with the industry’s most extensive array of events and markets and groundbreaking new mobile-first features such as Pulse Bet (patent pending) and Action Betting expected to boost in-play turnover from key demographics.
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