SBTech and Resorts sign deal for sports betting in New Jersey across online and on-property channels
Resorts Casino Hotel have announced the launch of SBTech’s sportsbook solution. The industry-leading sports betting solutions provider to the regulated iGaming sector, SBTech, penned a deal with the US land-based casino operator, Resorts Casino Hotel (Resorts).
The agreement entails providing its sportsbook solution across on-property, online and mobile channels in New Jersey, subject to the appropriate regulatory approvals.
Richard Carter, CEO of SBTech, commented: “Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”
This marks SBTech’s second milestone US partnership, on the heels of its recent multi- jurisdictional partnership with Churchill Downs Incorporated.
The factors leading up to the Resorts' selection of SBTech were the US focus of SBTech’s proprietary market-leading sportsbook, as well as the company’s proven track record of rapid deployment in newly regulated markets.
SBTech’s extensive array of mobile-first product features, such as its patent-pending Pulse Bet, as well as YourBet, were also key factors in Resorts selection of SBTech among many contenders.
Mark Giannantonio, President & CEO of Resorts Casino Hotel, added: “After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”
The partnership will also see Resorts fully outsource its risk management and trading to SBTech. Proprietary trading operations will allow SBTech to implement a bespoke risk management strategy, allowing Resorts to reach authentic differentiation in a crowded field and be in full control of their liabilities and not be influenced by a wider pool-based risk management.
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