SBTech releases MoPlay.co.uk on full platform solution
SBTech has announced the soft launch of the mobile-first sportsbook MoPlay.co.uk, the most recent betting and gaming brand to go live on SBTech’s industry-leading iGaming platform - Chameleon360.
Richard Carter, the CEO of SBTech, commented: “We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.”
MoPlay selected SBTech for its market leading sportsbook, mobile first product innovations and API strategy that will allow MoPlay to build and deliver a differentiating front-end to their customers. SBTech were given the Compliance Innovator of the Year award last April, further reinforcing their reputable name.
Juergen Reutter, the CEO of Addison Global Limited, added: “We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise. Instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app. Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering. Watch this space!”
MoPlay will stand as a truly original brand in the industry - one that aims to resonate strongly with a millennial demographic and push the boundaries of what can be achieved in mobile gambling.
The brand is the first to be launched by the Addison Global group, based in Gibraltar. MoPlay is founded by a highly experienced management team, led by CEO Juergen Reutter.