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SG Digital joins forces with GeoComply ahead of betting regulation

SG Digital partners with GeoComply before regulated sports betting in the US

GeoComply has announced its new deal with Scientific Games Corporation (SG Digital) to provide its market-leading geolocation compliance services to the company in anticipation of regulated sport betting being legalised in the United States.

The GeoComply USA CEO, Anna Sainsbury, commented:“Scientific Games has been a long-time partner of GeoComply since the onset of U.S.-regulated iGaming, having first gone live with our geolocation technology in New Jersey in 2013.”

“As a market innovator, they have taken the initiative to anticipate the U.S. sports betting market’s regulatory needs by integrating our geofencing capabilities into their products. This move ideally positions Scientific Games as the industry awaits the Supreme Court decision on the Professional and Amateur Sports Protection Act (PASPA).”

GeoComply’s geolocation technology will be incorporated into SG Digital's innovative sports betting solution, OpenBet™ platform. GeoComply will verify a player’s wager is placed from a location authorised for legal sports betting, to ensure compliance with federal and state regulations.

The Vice President of Corporate Strategy and Government Affairs of SG Digital, Quinton Singleton, added: “Having recently announced that our sports betting solution is already under review by the New Jersey Division of Gaming Enforcement, Scientific Games sees itself at the forefront of the industry to mobilize and offer live online sports wagering as soon as the law permits. GeoComply’s technology is key for preparing and licensing our solution in such a highly anticipated time in our industry.”

New Jersey is currently challenging the constitutionality of PASPA. The federal statute, implemented in 1992, made gambling on professional and collegiate athletics illegal. If PASPA is repealed, a report published by U.S. gambling research consultancy Eilers & Krejcik Gaming has indicated that up to 30 states could introduce licensed sports betting bills.

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