SG Digital’s OpenBet™ Sportsbook gives impressive performance at Grand National
Scientific Games Corporation (“Scientific Games” or the “Company”) announced today that OpenBet, SG Digital’s market-leading sportsbook, processed more than 34 million bets across all channels during the three days of this year’s Grand National festival - an unprecedented high.
The SVP Sportsbook and Platforms at SG Digital, Keith O’Loughlin, commented: “The Grand National is one of the most crucial events in the sporting calendar for our UK customers. The excellent performance of the OpenBet platform reinforces our continued focus on delivering a quality user and customer experience on a day where the scale of transactions are uniquely intense.”
“The strength and dependability of our technology in handling a high flow of transactions is demonstrated year on year across the leading sportsbooks in the UK, and our customers rest assured with the stable platform that OpenBet provides. SG Digital’s OpenBet sportsbook continues to improve its offering and enhancing every aspect of our proven products and services as we maintain our image as the sports betting industry’s premier technology provider.”
The Grand National is an annual National Hunt horse race that takes place in Liverpool, UK. There is a prize pool of £1 million this year, ranking as the most valuable jump race in Europe.
A significant event in British culture and popular across the globe, the race withholds the largest betting volumes across the entire annual sporting calendar.
The success of OpenBet at one of the busiest fixtures in the sporting calendar truly manifests the platform’s capability of managing a high volume of transactions at the most demanding times. The consistency of delivery has made OpenBet the platform of choice for the world’s largest and most prestigious sportsbook operators.
The number of sports bets placed per minute through the OpenBet platform for a single sportsbook operator hit a whopping 20,000, marking an increase of 23% from 2017, and over 220 million account transactions were handled over the three days of the festival.