SG Digital empowers partners with World Cup betting rate
Scientific Games Corporation has announced that the company processed more than 177 million bets across all channels during the 2018 World Cup through OpenBet, SG Digital’s market-leading sportsbook. The platform’s success during the world’s premier sporting event indicates that millions of bettors participated in a seamless sports betting experience.
SG Digital’s objective of driving its partners with world-class technology was evident at the World Cup. This manifested OpenBet's stability and performance amidst high volume global sporting events. The number of sports bets placed per minute through the OpenBet platform for a single sportsbook operator hit a whopping 18,000. Globally, OpenBet powered a massive share of operators during the World Cup, reinforcing the strength of the platform.
Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital, commented: “The World Cup is an undeniably popular event with global impact, and we’re glad to see our partners perform so well. Factors such as a favourable time zone, own nation’s participation and some of the favourites being beaten out early on have led to a great success story with our European customers, with some seeing peaks over 200 percent as compared to a normal Premier League Saturday. In proud partnership with operators, SG Digital’s OpenBet ensured the scale and flex required to ensure a truly entertaining experience for the punters.
“The added entertainment value of sports betting can be very powerful when paired with such a worldwide phenomenon; this signals a bright future for us and our customers. We look forward to creating next level performances for similar events in years to come. Further, we hope this year’s World Cup demonstrates our preparedness for growth in the United States as jurisdictions in the market begin to regulate. It’s an exciting time to be in sports betting!”
Check out our latest events in the videos below: