Football League One’s football club Sheffield United has officially made online gambling operator Betsafe the in-stadium betting partner for the 2016-2017 season. The club’s host venue – Bramall Lane will have the gambling brand visible across the club under the terms of the contract.
The agreement will also include Betsafe-banded kiosks all over the stadium in addition to staff clothing and similar initiatives.
Betsafe UK Brand Manager commented on the announcement saying that they were eager to see the brand grow in the UK. He went on to state that this expansion of their sponsorship portfolio will allow the gambling operator to exercise their strategies which will allow them to further cement themselves in the UK online gambling market.
This Sheffield United betting partnership has not been the first foray into English football for Betsafe. The gambling operator signed a similar contract last October with Premier League’s football club Manchester City. This agreement made them the definitive betting partner for the football club’s men’s and women’s teams.
The gambling operator secured their brand visibility across Etihad stadium under those terms of the agreement. This also included betting kiosks, LED advertising, visibility on the club’s official website as well as its betting partners and various similar benefits. In exchange for this Betsafe will provide the fans of Manchester City exclusive promotions and betting initiatives.
Betsafe has slowly established themselves after being launched in 2006 as a prominent brand across the hugely competitive online gambling market. The brand was acquired by the Swedish gambling giant Betsson Group in 2011. This purchase established Betsafe continued expansion and growth during the past several years.
The company has expanded its reach to Eastern and Central European territory even though the Nordic countries are the brand’s main market. It is also evident that the company is focused on extending their existence in the UK’s multi billion pound gambling market. They have also opened operations to Canadian gambling customers recently.
Betsafe at present offers a wide range of services such as live betting options, sportsbook, live casino games and well as traditional online casino and poker. Only recently the company introduced Virtual offerings whereby introducing their customers to virtual horse racing and dog racing, tennis, basketball and football content.