The partnership will look to increase MICE tourism in the Maltese Islands by bringing delegates from all over the world for SiGMA Europe
SiGMA Group, a leading events and media company for gaming and tech industry, is proud to announce a partnership with the Malta Tourism Authority (MTA), a national non-profit government organisation.
The new partnership will allow SiGMA Group to gain a stronger foothold in the events industry due to the MTA’s subsidiary “Conventions Malta” that focuses on conference and incentive travel to the Maltese Islands.
Therefore, this new agreement will allow SiGMA to bring more delegates and attendees from around the globe for their world-renowned event – SiGMA Europe. Together, SiGMA and the MTA, will bring top professionals from the gaming and tech industry to network in a unique setting. The 6th edition of SiGMA Europe in 2019 saw a record breaking 15,000 delegates welcomed through its doors and the expo has certainly cemented itself as a solid fixture on the world’s Gaming calendar.
Founder of SiGMA Group, Eman Pulis (right), said:
“I am delighted to announce the agreement between SiGMA Group and the MTA. The partnership will certainly enhance our events by encouraging MICE tourism. I look forward to joining the MTA in putting Malta on the map globally while also seeing SiGMA’s events benefit from this strategic partnership.”
Meanwhile, in an upcoming interview with SiGMA TV, Director of Conventions Malta - Christophe Berger, had his say on the current climate on tourism in Malta:
In order to recover we need to have the same connectivity we had in 2019. We need to rethink our recovery, we need to rethink our business model, how attractive we are. And I think we are very attractive. As an island – post COVID-19 we are definitely going to be successful. It all depends on one thing as well – the competition around us. We need to give a better service, to look at different kind of quality and the way we are giving an experience to tourism.
The partnership between the two will certainly aid Malta's recovery in the tourism industry.
About Malta Tourism Authority – Conventions Malta
The MTA was established 25 years ago and serves as the tourism industry’s regulator and motivator. Its main aim is to promote and support local events while increase the participation in travel fairs around the globe. The MTA has further strengthened this by forming “Conventions Malta” which promotes the Maltese Islands as the perfect M.I.C.E destination. Any service offered by Conventions Malta is free of charged and they provide unbiased information while also assisting event organisers looking to host an event locally.
About SiGMA Group
SiGMA Group – The World’s Gaming Festival is an established event-planning and media company known all over the world, with a huge passion for innovation and high standards. The main goal of the company is to become the go-to company for all that is gaming. SiGMA’s quest for high standards can be seen through their strong content and media team that brings up-to-the-minute updates in six different languages (which will soon be 10!). SiGMA has also launched SiGMA College and the AIBC Summit over the last two years which further showcases SiGMA’s thirst for innovation.
Want to be part of SiGMA Europe?
SiGMA Europe will take place in April! Europe remains a leading market for gaming, making this the perfect opening gaming show for 2021. Join us for the 7th edition of SiGMA at the MFCC - Malta Fairs & Conventions Centre, and explore how you can benefit from being a delegate, a sponsor, an exhibitor or a keynote speaker.
Get in touch with COO - Sophie for more info about SiGMA Europe Malta!
Contact Head of Conference - Jeremy if you wish to be a speaker at one of our events!
Ask Head of Account Management - Sintija for all exhibiting needs!
Stay tuned for our exclusive interview with Clayton Bartolo, Minister for Tourism and Consumers Protection, and Christophe Berger, Director of Conventions Malta, on SiGMA TV.
About SiGMA Pitch:
Following a very successful run, the 5th edition of SiGMA Pitch is back for Spring 2021. Over 100 startups will be selected to showcase their products and initiatives throughout the event. Each startup will have a small booth at SiGMA surrounded by top investors and mentors. However, only the judges' top ten make it to the Pitch during the final leg of the Summit. Increase your chance of being one of the top 100 by providing a 3-minute video-introduction upon participation! Apply now.