SiGMA recruits ex G2E Nicole Fields to US team

Fields will take on the role of VP Growth and Strategy for the US markets

SiGMA is excited to announce that it will welcome Nicole Fields as VP Growth and Strategy for the US markets. Fields will be the first addition to SiGMA’s US-based team, bringing a wealth of expertise in the gaming industry to the table.

Ms. Fields, a 40 Under 40 recipient who has previously worked with a number of respected institutions, including events company G2E Las Vegas, will be responsible for driving SiGMA’s plans for advancement and development in the US.

"We're delighted to welcome Nicole Fields onboard. Nicole is a highly respected individual in the industry and her experience in the North American markets is second to none. I look forward to working with her to unlock further growth as our brand grows internationally," said COO of SiGMA Group, Sophie Crouzet.

Experienced in brand management for the casino industry, Nicole Fields joins SiGMA following a stint as Industry Relations and Program Director with Reed Exhibitions, where she honed skills building and developing relationships with global industry stakeholders, including lead targeted strategy and execution for G2E Vegas events.

nicole fields"I am excited to be heading up the SiGMA team in the US, and the opportunity to work with such an innovative event company worldwide. 

"With gaming expansion on the rise in the Americas, I am excited and eager to build a premier gaming event in both regions that focuses on the guest experience and brings together all segments of the gaming industry to conduct good business at our shows," said Nicole Fields (seen left).

In 2015, Nicole received a “40 Under 40 – Rising Young Professionals” award by Global Gaming Business Magazine and was recognized as an “Emerging Leader” by The Innovation Group. In addition to her honours, Nicole has taken on additional leadership roles outside her day-to-day responsibilities, including serving as a committee member for Global Gaming Women (GGW), a non-profit focused on the support and development for women in the gaming industry. 

SiGMA Group is currently active across multiple locations, with events planned in Asia, South America, Africa, and Europe  over the next two years. Individuals interested in joining SiGMA’s global team may peruse vacancies here.

 

About SiGMA Pitch:

Following a very successful run, the 5th edition of SiGMA Pitch is back for Spring 2021. Over 100 startups will be selected to showcase their products and initiatives throughout the event. Each startup will have a small booth at SiGMA surrounded by top investors and mentors. However, only the judges' top ten make it to the Pitch during the final leg of the Summit. Increase your chance of being one of the top 100 by providing a 3-minute video-introduction upon participation! Apply now.

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