SIS secures two-year deal for Saudi Cup rights

World’s most valuable horse race to be broadcast through supplier’s services

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule, including the principal event of the season The Saudi Cup.

The full Saudi Arabian racing schedule for the next two years will be made available to SIS’s customers worldwide via the company’s retail and online services, including its 24/7 Live Betting Channels – an end-to-end solution which provides operators with profitable short-form content throughout the day with a betting event every three minutes.

As part of the agreement, SIS will broadcast The Saudi Cup on February 20 - the world’s most valuable horse race thanks to its $20 million prize fund and the $10 million cheque handed out to the winner. The Saudi Cup is the highlight of the prestigious two-day meeting at the King Abdulaziz Racecourse, Riyadh, Saudi Arabia across February 19-20.

The announcement further enhances SIS’s market-leading portfolio of international racing, which also includes events from Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius and Singapore among others, as well as the UK and Ireland.

1575334315460Will Morris, Head of International Horse Racing at SIS, said: “We’re delighted to be extending our partnership with The Saudi Cup and distributing live pictures and data from the best of Saudi Arabian racing, including the world’s most valuable race.

“Through this deal we look forward to offering our customers across the globe even more first-class international racing as well as a significant number of new betting opportunities.”

SiGMA Group releases its latest publication

SiGMA is proud to announce that the 13th edition of SiGMA magazine is now available online here. The magazine is packed with quality content, interviews and features coming from four different continents around the world - including Europe, Asia, Africa and LatAm. The magazine will be distributed by post to leading gaming and business companies worldwide. Should you wish to be featured in the next issue please contact Katy Micallef.

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