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SIS strengthens sales team with 3 new recruits

SIS expansion plans materialising

SIS (Sports Information Services), the leading live pictures and data supplier, has enhanced its commercial team with the addition of three new digital sales managers.

Angelika Heimeier, Joe Andrews and Andrew Grimshaw have all joined the supplier in recent weeks, and will support the growth of SIS both online and internationally.

Director of Sales at SIS, Sandra McWilliams, commented: “I’m thrilled to welcome three such highly-experienced individuals to the SIS team.

“Andrew, Angelika and Joe bring with them a wealth of sales knowledge, not only from the betting and gaming industry but from other sectors too, which will be highly beneficial for us as we look to further build our online and international business.”

Andrews arrives from At The Races following an eight-year spell with the firm, where he was responsible for selling digital streaming rights and marketing opportunities to both new and existing customers.

Formerly a Playtech BGT Sports employee, Heimeier has 16 years’ international B2B sales experience. During her time with the sports betting provider, she was responsible for the business development of its self-service betting terminals (SSBTs) across Europe.

Grimshaw is a skilled business development professional with over 20 years’ experience working across markets in sport, fashion and music.

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