Sky Bet launches responsible gambling campaign

Sky Bet raises awareness about responsible gambling with new initiative

In a bid to raise awareness of the dangers associated with gambling, Sky Bet has paved the way for more responsible gambling with a new campaign. The initiative will be aimed at the players and staff of 72 EFL clubs.

UK Harm minimisation consultancy, EPIC Risk Management will implement the programme, with the campaign being rolled out in Birmingham City, Norwich City, Charlton Athletic, Brentford, Accrington Stanley, Carlisle United, Lincoln City, Newport County, Oldham Athletic and Portsmouth respectively.

As part of the enterprise, EPIC will offer each club specialised training to make sure players are aware of possible risks that may be connected to gambling and have the necessary skills to spot problems in teammates. They will also work closely with current networks within professional football to provide support for any players who might need it. EPIC has previously offered similar training to both the Professional Cricketers’ Association and the Rugby Players’ Association.

CEO of Sky Betting & Gaming Richard Flint said: “When we announced the extension of our EFL sponsorship we were keen to put safer gambling at the heart of our renewed partnership. By funding such a vital service for every club we want to play our part in reducing gambling-related harm amongst their players and wider staff. I firmly believe that responsible operators can add value to sport through partnerships like this.”

CEO of EPIC Risk Management Paul Buck said: “A recent Professional Players Federation survey concluded that professional sportspeople are at least 3x more likely to be problem gamblers. Our work across other professional sports suggest this is understated. We look forward to working with Sky Bet and the EFL to ensure gambling-related harm is reduced across the players and the clubs in what we believe is the most comprehensive programme ever completed in world sport.”

EFL Chief Executive Shaun Harvey, said: “The longevity of any partnership is dependent on each party understanding what the other is trying to achieve and it is clear that the EFL and Sky Bet are aligned in our ambition to increase the collective efforts to supporting issues around problem gambling.

“Betting in football should only serve to enhance the match day experience and I hope that by providing our campaign with visibility at every single game that supporters will be encouraged to stay in control and gamble safely. The work that will take place with EFL Clubs, players and staff alike is a hugely significant step forward and will hopefully have a positive impact on all participants in the professional game for many years to come.”

British MP's and peers have also expressed their concerns about the addictive dangers of gambling, calling for British gambling firms to display health warnings on their advertising.

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