Sky Betting & Gaming terminates Affiliate Hub programme
Sky Betting & Gaming (SB&G) has announced that it has shut down its affiliate marketing programme today.
The online gambling group will intend to stop its Affiliate Hub operations by 2 October 2017, ending all commission and player referral arrangements with its existing affiliate marketing partners.
SB&G has further stated that September will be the last month of operations for the Affiliate Hub programme which it will terminate indefinitely. The company has requested marketing partners to take off all current marketing material from referring websites.
Furthermore, SB&G mentioned that it had decided to shut down its partner marketing programme because of ‘growing regulatory issues’. Besides, SB&G doesn’t see its affiliate programme as not applicable for its business operations.
“As you will be aware, the regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and level of compliance. In order to continue to operate in a compliant manner, we feel that operating the Programme is no longer viable and that managing the output of affiliates presents a significant risk to our business from a regulatory perspective. It is for this reason that we have chosen to terminate the Programme.” SB&G stated in its affiliate programme final note
The news of SB&G’s decision to terminate its Affiliate Hub performance was shocking for affiliate marketing stakeholders.
During Gambling Portal Webmasters Association (GPWA), numerous affiliates have condemned the decision of the company as they believed the marketing programme to be strong and effective.
Besides, the management of SB&G has been criticised for operating leading affiliate website, OddsChecker.com and SportingLife.com by affiliate marketing community. For now the management of SB&G has announced their final decision on its programme termination.
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