The UK tabloids brand The Sun Play’s partnership with Nektan sees profits double
Global software provider, Nektan has delivered record returns for innovative online slots site The Sun Play. The Sun reader’s slots site has seen a massive 47% increase in gaming revenues since the merge last year. Supported by more than 500 games from the industry’s leading game developers, The Sun Play brand has grown from strength to strength.
Powered by Nektan’s popular white label platform, Evolve, the News UK brand has achieved remarkable profits for this year. Nektan is no stranger to successful partnerships, last month saw the firm strike a landmark deal with top slot developer Yggdrasil. Nektan has made a number of innovations since the appointment of two new COO’s for both its white label and B2B division. Needless to say, the move has proved successful.
Nektan manages the entire slots site operation and player gaming experience on behalf of the News UK brand. The service includes customer services support, regulatory approvals and licensing, player tracking and reporting, CRM, payment processing, games content and security.
Michael Byrne, Chief Operating Officer B2C at Nektan said, “We’ve enjoyed a great working relationship with News UK and are pleased to have played a leading role in delivering record revenues for The Sun Play. We take our clients’ needs and requirements seriously and look forward to continued success, in partnership with News UK. The strength of the Evolve platform, complemented with our flexible approach, has ensured The Sun Play has experienced year-on-year growth in revenues since its launch in 2015.”
Hannah Swales, Head of Bingo & Games at News UK commented, “We are delighted with the performance of Nektan and our brand The Sun Play. The Nektan team has worked extremely hard and we are both reaping the benefits of the success. We look forward to continued growth in the future.”
Headquartered in Gibraltar, Nektan holds licences in Gibraltar, the UK and Ireland. The provider maintains sales and customer support operations in its two primary geographical targets, Europe and North America.
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