Sep 10 / 2018
Latest News / Sports

Soft2Bet acquires pioneer CEO

Boris Chaikin joins software team

Boris Chaikin, gaming industry veteran is set to join Soft2Bet. Chaikin is renowned for building and managing teams in areas such as marketing, customer support, CRM and general operations in the online gambling industry.


SiGMA iGaming Soft2Bet acquires pioneer CEO
Soft2Bet operates in 12 countries.

“I hope we’ll see the company reach the forefronts of the industry under my management. I am thrilled to join the young and extremely dynamic team”, says Chaikin.

Mr. Chaikin held the roles of Marketing Director and General Manager at the B2B sportsbook and platform provider OffsideGaming.

Soft2Bet is sure that Mr. Chaikin appointment is another contribution to making a step-up in service’s quality and further expansion, by optimizing existing operations and leading the company to the B2B market.

Soft2Bet is ready to face new challenges and set more ambitious goals. The company has grown “from 3 to more than 100 dedicated professionals” throughout the last two years. Soft2Bet has employed the new chief executive as part of their long-term development strategy.

Recently, Soft2Bet joined forces with Nolimit City to host Nolimit City’s games portfolio on their platform.

Soft2Bet says “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.”

Soft2Bet is among the fastest growing online gaming companies in Europe, operates in 12 countries.

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