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SportCaller rolls out FTP Trivia Quizzes for BetMGM

Clock-count trivia tests give players the chance to show off their knowledge amid the sporting shutdown for adaily $500 prize

SportCaller, the leading free-to-play (FTP) sports-game provider, has launched a daily series of fun trivia quizzes withBetMGM to continue fan engagement during the sporting shutdown across a range of entertaining events this Spring.

These tests of trivia track a seasonal calendar of flagship contests that would typically capture players’ interests and imaginations forthe coming month, while also majoring in a daily diet of questions around popular sports and associated general knowledge categories.

BetMGM’s quizzes run off 10 questions, to which players must submit each answer within a 10-second timeframe. Incorrect playersare eliminated for the day while correct respondents are required to complete the full 10-question course to win a $500 prize or shareit with any other successful player(s). This limited-time answer clock, coupled to varied question-alternating functionality and a deepwell of topical historical data, guards against system-manipulation and improves the customer experience with intuitive gameplay.

With this timely series, BetMGM is employing a softer marketing strategy with which to responsibly maintain fan engagement andonline hangtime during the current crisis. Users can join in a daily battle for bragging rights against other players, or recommend thesefree daily challenges to friends. As a result, brand loyalty is organically fostered until live sports return from their historic hiatus.

Cillian Barry, SportCaller MD, said: “We’re delighted to have increased SportCaller’s growing global influence in North Americathrough this partnership with such a revered brand. During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.

“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz FTPs, neatly maps on to the conventionalcalendar for sport, going some way to filling the void for fun and entertainment during this challenging spell. Then, as this lockdown islifted, sportsbook engagement can rebound all the stronger.”

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