Sportradar introduces A.I. technology - simulated reality for sports bettors


Sports content provider Sportradar launches their new AI-driven simulated sports betting product for its bettors and operators

More and more sports bettors are seeking for new betting alternatives since the global pandemic has caused a halt to all professional sports league events.

Fortunately, Sportradar’s insatiable hunger for revolutionising the sports betting in the digital world, has led to the invention of this technology that aims to fill the void in the live sports action in the current.


Sportradar Managing Director for US Betting, Werner Becher.


Sportradar’s CEO, Carsten Koerl, said: “As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

The Simulated Reality uses historical sports data that have been gathered for over 20 years and the AI technology that continues to learn and adapt due to their AI systems, to generate real-life simulations of matches that reflect team form and normal match play. Enabling fans to bet on their favorite teams and to place pre-match and in-play bets as they would have when betting on a real game. The platform will utilize Sportradar’s database and statistical analysis.

Sportradar Managing Director for US Betting, Werner Becher, stated: “We are kicking this off with top three leagues in England, Germany and Spain. We are then adding Europe’s top knock-out football tournaments next week, and rapidly increasing played events to 700 per day in those countries and others including second and third tier leagues."

Furthermore, Sportradar plans to extend its Simulated Reality product to several other leagues and competitions in the future, with other sports including tennis and basketball.

Werner Becher on an interview, defending the launch of the Simulated Reality - arriving at the most critical time for bookmakers dealing with global COVID-19:

“The world is a very different place to a month ago, as is our industry with all retail betting operators down in Europe and other countries. Operators that rely on retail business are struggling while online betting operators that also have online casino products have seen some losses but have increased their share of casino revenue.”

“This product is designed to provide our partners and their customers with high quality, unique sports betting entertainment content and a smooth user experience, helping them to generate additional revenues during this difficult time as well as when the world and the industry resumes normal service.”

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