Workshop will discuss how collaboration can drive change
The Malta Responsible Gaming workshop aims to overcome current challenges in the online advertising and marketing, customer identification and customer protection space. The event will be hosted at the Xara Lodge on the 24th of June, running from 8.30 am to 12.30 am.
The Prevention Management Cross-Industry Working Group represents a forum for gaming operators, banks and tech companies to work together and discuss how collaboration can drive change. The objective is to support operators in their efforts, as they work to enhance their responsible attitudes towards their customers.
The event will feature keynotes from Minister Cardona, Minister for Economy, Investment and Small Businesses, Parliamentary Secretary for Financial Services, Digital Economy and Innovation, Silvio Schembri, the MGA, as well as participation from companies such as GiG, Kindred and the Bank of Valletta.
Amongst the distinguished panel speakers is Maris Bonello from Kindred Group. Kindred is a forerunner in adopting technology throughout their companies’ operations, which not only ensures high levels of compliance but also strengthens their approach to responsible gambling. Kindred’s co-panelists from GiG and Gamban will challenge the audience to embrace technology that can efficiently ensure that affiliate advertising is compliant and not harmful. Specifically, Gamban will provide an angle on when technology is necessary for completely blocking gambling websites.
“Kindred always works closely with advancing technology especially around sustainable gambling and consumer protection. We believe in innovation and technology, and how this support in providing a safer gambling experience. It is a great initiative to have a responsible gambling workshop encouraging collaboration as only together can we really make a difference,” said Maris Bonello, Kindred Group , Head of Player Sustainability, Research and Integrity.
Malta is one of the key European jurisdictions hosting a respected group of B2C online gaming companies and casino operators. The iGaming Industry contributed 12% to GDP in 2018 with some 279 iGaming companies in operation on the island. Current EU regulations are moving towards online gaming restrictions in the affiliate, direct advertising and marketing space. There is additional scrutiny around credit card payments, player identification and increasing product restriction. The industry is under constant pressure to use innovative technology to overcome these challenges.
“It is undoubtedly the case that Malta hosts the largest regulated cluster of online gaming companies in Europe. Within this context and the projected sustained growth of this industry as well as the onset of increasingly granular regulations that banks are expected to adhere to, particularly in view of the velocity of volumes and transactions that are channeled through this industry, it is absolutely necessary for gaming operators and banks to work closely together to ensure that the appropriate governance, processes and procedures are in place to manage the risks associated with this business,” said Kenneth Farrugia, Bank of Valetta , Chief Business Development Officer.
The sponsor Lolagrove, has been operating in the affiliate marketing and advertising space for over ten years and is keen to encourage collaboration based on the use of existing technology to ensure that customers benefit from what already exists out on the market and is used to support them when they chose to manage their gambling or stop gambling all together.
"Lolagrove has developed a sector-leading solution to the suppression of advertising in the digital marketing landscape. Already used across industries such as Publishing and Alcohol, we are excited to encourage such a vibrant sector to embrace a solution that has a clear application for those wishing to engage in marketing responsibly, whilst also ensuring that all such activity is enhanced to improve the bottom line. We are not a sector specialist, and we are looking forward to the opportunity to share and learn what we have found to be positive in other sectors. We look forward to meeting you all at the Xara Lodge,” said Robin Caller, CEO.