The Betting Preference Survey of ThePuntersPage

ThePuntersPage decided to gather data from their 100k+ monthly visitors by running a week-long survey on their betting preferences

What are the most important features when joining a bookmaker?

62% of respondents replied with Competitive Odds, indicating that most naturally favour securing the highest profit from their wins. 39.5%selected Cash Out, which conveniently allows bettors to retrieve their money on placed bets before the event in question is over. Typically offered as part of live betting, the terms that surround cashing out give certain bookmakers an edge over others.

Promotions are also an important incentive for many bettors (26.3%), such as receiving cash back as a free bet if your initial bet is lost, or receiving a free bet for your first bet.

Other important features were ease-of-useas well as deposit and payout speed, with 31.7% and 30.2% of respondents selecting these respectively.

Live streaming was chosen by15.9%, while 2.8% specified another answer.

How many bookmakers have you signed up with?

39.4% of respondents opened an account with 1-2 betting operators, while31.3% selected 3-5, indicating that the majority prefer to select a few bookmakers with their prioritised features.

14.5% of respondents do not have any accounts open, reflecting that many visitors seek to open an account for the first time and may be doing their research beforehand.

7.9% of respondents have an account open with 6-10 betting operators, while 6.9% have an account with 11 or more.

What are the most appealing promotions?

Welcome Offers and Loyalty Bonuses are the two most popular offers, with both ending in a tie of 37.2%.Welcome Offers allow you to place first bets without deposits or have their wins doubled, for instance. Meanwhile, Loyalty Bonuses reward punters who bet consistently with a particular bookmaker.

Accumulator bonuses followed with a close 34.8%and Enhanced Odds with 28.5%. Acca Insurance was chosen by 16.3%, while 13.1%of respondents stated that they are not interested in promotions.

How do you bet?

49.5%use both the desktop and mobile to bet, while 40.2% prefer to use mobile only; just 10.4% prefer the desktop website. This shows how important an efficient mobile app is for punters, who often select bookmakers accordingly. Punters are increasingly choosing convenience and methods that are less time-consuming.

56% named Accumulators as their type of bet placed most frequently, while 50.1% chose the less risky Singles. Doublesand Trebles proved to be lower in popularity, with 33.5% and 21.6% of respondents selecting them respectively.

45.2% prefer to bet on both pre-match and live betting, while 44.4% prefer pre-match betting, which consists of betting on predetermined odds before a match. Previous match statistics drive odds for pre-match betting, while live betting consists of placing bets after a match has started. Although exciting, it also involves greater risk, as there is less time to evaluate your decisions properly. This may be why only 10.4% of our respondents prefer live betting.

On what do you enjoy betting?

A whopping 91.5% of punters selected football, while horse racing followed with 26%. The latter may partially be due to how much data is offered with this sport, but also due to just how many horse racing events actually take place.

57.9%of our visitors prefer to simply bet on sports, while 24% also play at online casinos. Casinos and sports betting tend to differ in the level of knowledge required, with serious sports requiring punters to learn different rules and systems. On the other hand, online casinos provide the option of selecting games that do not require previous experience to play well.  

What is your main reason for visiting sports betting affiliate sites?

64% selectedTips & Predictions naturally, these help punters improve their betting skills and learn more about sports betting.

Free Bets& Betting Offers followed with 61.7%of respondents, while 24.2% selected Best Betting Sites.15.2%chose General& Beginners Guides and 14.2%went with Match/Tournament Previews.Meanwhile, 2.2%of respondents gave other reasons.

SiGMA Americas:

Following the successful launch of SiGMA Europe (Malta) and SiGMA Asia (Manila), we’re now launching the inaugural SiGMA AMERICAS, covering all three major timezones. The inaugural edition is set for September 22-24, 2020 with a virtual summit focusing on two themes: SiGMA AMERICAS for the Gaming industry and AIBC AMERICAS for the Emerging Tech industry. We wanted to provide fresh content, to help you navigate through these turbulent times. If you’re exploring Americas as a new frontier or wondering which tech solutions to embrace, we've got you covered: tune in on September 22-24, 2020.

 

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