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The Coingaming Group makes industry first switch to bits (µ฿) betting unit

The Coingaming Group makes switch from millibitcoins (m฿) to microbitcoins (µ฿)

The operator of leading bitcoin-led iGaming brands Bitcasino.io and Sportsbet.io - The Coingaming Group - has switched its betting unit from millibitcoins (m฿) to microbitcoins (µ฿), also known as ‘bits’.

The move is an industry-first, and comes as the group seeks to make its gaming and betting units more available after the continuous rise in the value of Bitcoin.

Tim Heath, CEO of the Coingaming Group, said: “With Bitcoin now well and truly in the mainstream, and its price continuing to surge, we wanted to ensure all games and sports events were accessible to all types of customer. Reducing our gaming unit to bits (µ฿) is the ideal way of doing so and keeps the user at the centre of our universe.

“Our customers can now play and bet more for the same money, and we expect this to encourage even more users to sign up to the leading Bitcoin casino and sportsbook, while also providing existing loyal players with greater flexibility and potential play time.”

Following the successful relaunch of the Bitcasino.io and Sportsbet.io brands in 2017, this step retains the company’s customer-centric, proactive approach, guaranteeing that players have an enjoyable experience on all of its sites.

While sticking to Coingaming’s ‘fun, fast & fair’ mantra, customers are now able to play and bet more across the group’s vast selection of casino games and sports events with the same bankroll as before, but visually 1,000 times bigger, allowing for smaller betting units.

Alongside the introduction of bits betting, the Coingaming Group is also offering exclusive bonuses and rewards under very generous conditions, giving something back to its expanding growing customer base, while also raising awareness of the pioneering betting proposition.

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