The delicious truth about affiliate cookies

A quick look at affiliate cookies and how they can affect how much money you make

The last time we talked about affiliate platforms, we explored the most important thing to consider when deciding on a program: the payment scheme. Now, let’s touch on the second most important thing to look out for when choosing an affiliate company to work with. Don’t read this post while hungry, because we’re going to be talking about golden, delicious, crumbly internet cookies.

You probably already know what internet cookies are, but let’s take a quick crash course in case a time-traveller from the 18th century has stumbled across this page. A cookie is a small piece of data stored on your computer every time you visit a website, and it helps the website recognise you the next time you return to that page. They are also used to improve your experience by learning what you’re interested in online, so that it can show you more of that kind of stuff. If I visit a website to buy socks, my internet browser will realise that I’m interested in socks and start showing me adverts for them. That’s not all cookies do, but it’s all we need to know for now. Got that, time-traveller? Okay good.

What does this mean for affiliate marketers? Well, when your payment relies on getting people to sign up for something, cookies become very important. Take casino programs, for example. The program will give you a link or (better yet) a bonus code to promote, and your aim is to get people to use that link / code when signing up to the casino. Imagine this scenario: you promote your unique link to a casino site on Wednesday. Someone clicks on that link to have a look. They do not sign up straight away. They close the browser, have a cup of tea, and go about their day. Some time later, that casino site creeps back into their mind, because that’s how advertising works. Friday night rolls around and they feel like some casino-ing! They then go back to the site and sign up. Do you still get your commission? You should, right? You did your part, after all.

Remember that websites store cookies when you visit them, so that they remember you next time? The hope is that those magic affiliate cookies will remember your link details, so that the browser recognises that it came from you. That way, you’ll still get your commission. Like their real bakery-based counterparts, affiliate cookies have a shelf life and expire after a period of time has passed. After they expire, the site will no longer remember your link, and you’ll no longer get your commission even if the player signs up. Affiliate programs can set their cookies to last a certain amount of time, and that is your window. If the affiliate cookies are set to expire in 3 days, for example, then the player must sign up to the site within 3 days of clicking your link. If they sign up after 4 days, you wouldn’t get your commission. In simple terms, these cookie lifetimes determine how long your link works for.

Advertisers want to keep the cookie lifetime as short as possible, because they want players to sign up as quickly as possible. Affiliates want this timeframe to be longer, because then you have a higher chance of getting your commission. It’s the battle of the cookies, and it’s crunch time. The standard Amazon affiliate link gives you 24 hours for a customer to make a purchase in order for you to earn a commission. Doesn’t seem long, right? Larger programs tend to favour this kind of shorter timeframe but in the current climate, customers don’t tend to make these kinds of decisions impulsively anymore. What this boils down to is that when you’re picking an affiliate program, it’s important to consider the cookie lifetime so that your link is active for longer than 24 hours.

Poshfriends is a trusted casino affiliate platform whose cookies are stored for 30 whole days! This means that your link is active for an entire month after it is generated, meaning that there’s a higher chance of more cash in your pocket. They also offer up to an amazing 45% RevShare commission, which is higher than the industry standard. By only working with top casino brands and offering no negative carryover, Poshfriends provides a smooth, efficient and trusted platform where affiliates can skyrocket to success. Check out how they can help you earn cash from the comfort of your own screen: https://poshfriends.partner/

So there we have it – the second most important thing to look out for in an affiliate program. Also, congratulations to me for making it through this post without saying “that’s the way the cookie crumbles”? No, that one doesn’t count.

 

Block Issue 5 is out:

The Block is a bi-annual publication which illuminates the cutting-edge sectors of AI, blockchain, crypto and emerging tech, with a print run of 5000 delivered to leading brands across the global industry. View our latest issue of the Block here.

 

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