Sep 26 / 2018
Latest News / Casino & Gambling

Two mergers, one stone – PlayOJO breaks borders in Sweden

Innovative operator announces two milestone sponsorship deals

PlayOJO, one of the top-performing online casino brands in Europe, embarks into Sweden after sponsoring hit crime programme Efterlyst, which means wanted in Swedish.

Additionally, the operator will sponsor the massively popular Vinn Adam’s Pengar, which translates to Win Adam’s Money, competition segment of the Vakna med NRJ  radio show, meaning Wake up with NRJ.

The deals capture a snapshot of PlayOJO’s evolving marketing strategy in the Swedish market and approaches just after the operator sponsors hit reality TV series Paradise Hotel.

SiGMA iGaming Two merges, one stone - PlayOJO breaks borders in Sweden
Swedish hit crime programme Efterlyst.

Hasse Aro presents Efterlyst live from TV3’s Stockholm studio and witnesses’ viewers pursue police as they investigate unsolved crimes nationwide.

The Vinn Adam’s Pengar competition is a section on Vakna med NRJ that features throughout several weeks where listeners answer questions to win presenter Adam’s money.

The sponsorship agreements will be further enhanced by PlayOJO, which is supplied by the cutting edge SkillOnNet platform, releasing its latest TV ad campaign in the country.

The ad depicts a sad Alpaca that has been treated badly by other online casinos in the past.

He then finds PlayOJO, an online casino that is transparent, fair, and presents cash bonuses that come with no wagering requirements whatsoever.

The alpaca’s transforms from sadness to joy epitomises the innovation that PlayOJO has brought to the online casino counter after launching in Sweden at the start of the year.

Peter Bennett, Head of Brand Marketing at PlayOJO commented, “The combination of these sponsorship deals and the launch of our latest TV ad campaign will increase awareness of our positioning as the fair casino and further establish PlayOJO as one of the most popular online casino brands in Sweden.”

Bennett continued, “In less than a year, PlayOJO has gone from new market entrant to household name thanks to our aggressive on and offline marketing strategy and the superior experience based around transparency we offer our players.”

Founded in 2017, UK-based PlayOJO has already dominated the market with its “for the players” stance. This approach has seen it pick up several industry awards, notably including Rising Star at the EGR Operator Awards 2017.

The brand first stormed the Swedish market in January this year, launching with the support of a multi-million SEK TV and online advertising campaign that informed players about PlayOJO’s ethos – to be a fair online casino that equips players with more control over their money.

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