Vegas Kings chosen to design and develop Sun International’s Sportsbook

Vegas Kings to take the lead on designing Sun International’s new

Vegas Kings have been specifically chosen to implement the design and development of Sun International’s new Sunbet Sportsbook due to their advanced knowledge and expertise in sports betting UX/UI design.

Sunbet is one of South Africa’s leading Sportsbooks and offers numerous innovative features and rewards that are now available to Sunbet customers. These include: Action Bets, a dramatic increase in Live in-Play events as well as a Cash Out feature.

The new features are detailed below:

Action Bets: This new feature, allows customers to bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a very short timeframe with bets resulted within minutes.

Cash Out: Customers have the opportunity of cashing out on selected bets, and this feature lets the customer take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.

Live in-Play events: Sunbet now offers customers access to over 100,000 Live in-Play events annually, giving them more betting opportunities as well as additional markets to bet on.

Brand new rewards: Sunbet now offers a great selection of brand new rewards that include odds boosts and profit boosts among others.

“We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished.

Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed too.

We are appreciative that Sunbet trusted the Vegas Kings Agency and we thoroughly enjoyed the working process with all the various teams involved” – Ashley Adir, CEO of Vegas Kings.

Martin Sack, Group Manager for Online Business Development at Sun International added: “Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering. The new Sunbet site is world class by any standard and it was a pleasure working with such skilled design professionals.

Working very closely and in conjunction with the Adobe Development Team, Vegas Kings designed a fully mobile responsive site including the full HTML coding of the entire site to ensure what was approved in the design phase was implemented in the correct fashion.

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