Morten Marcussen, CEO at Voonix.net, explains the rise of Voonix and where things are going in 2019
It started out as small project four years ago, where we as affiliates were tired of logging into hundreds of different affiliate systems to check out how our campaigns were performing. We wanted to avoid this very boring task, so we built a software solution that could scrape data out of various affiliate systems, commonly known as a stat collector. This tool worked quite well for us but was developed quite quickly, which meant that it wasn't fully thought through. Therefore the system could only be used by us internally to begin with. As time went on, we talked with a few potential clients about making a copy for them, but it was simply not adaptable for other clients at the time.
After an affiliate conference, we had a talk with Raketech who were in a need of a similar system, but it needed to be adapted into a version that could work for them and their requirements. From this we took the scripts and developed everything from scratch and with the inputs we received from Raketech, we built what is now known as Voonix.net.
To sum it up, Voonix is our own in-house developed cloud-based software, tailor-made for affiliates. The idea is to gather all stats from the different operators that affiliates work with into one simple system. This gives you, as the customer, a complete overview of how your campaigns with each operator are performing.
The Voonix product was launched one year ago with Raketech as the first and only client. Now 11 months later we have many affiliates using the software and so far we haven’t lost a client - which we take as a huge compliment!
Our vision is to constantly develop the software and tailor it towards our clients' needs, which we believe will give us the edge in the future. Rather than clients adapting everything to us, we adapt everything to fit our client's needs. Over the last six months we have developed eight new features and implemented it on the software. The best thing is that everything we have built has been requested by our clients.
2019 is shaping up to be a busy year for Voonix, so we have a huge development process ahead of us. We're now beginning to look at services for the PPC affiliate market and this sector has different demands to SEO affiliates. We're certain that within the next six months, Voonix will meet the demands of the biggest affiliates in that sector as well.
Morten Marcussen is CEO of Voonix.net and partner and owner of eight companies working within the online marketing and affiliate sectors.
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