Founder of Routy, Haim Bell joins our own Yanni Collins on Startup Spotlight to talk about the company's fantastic traffic tracking service, enabling other companies to know exactly what their traffic does from the moment a link is clicked
SiGMA's Yanni Collins got together with Haim Bell, founder of Routy, to spotlight the seventh of the SiGMA Pitch Startups which is coming out periodically on SiGMA News. SiGMA Pitch is an event by SiGMA which showcases over a hundred different startups and enables them to take the red seat and present their product to an environment surrounded by top investors and mentors helping them to create a good strong network.
Yanni starts by asking Haim Bell how he was able to come up with the statistics of the service that Routy offers, to which Bell replies by saying that he had been in the industry for over a decade mosty being behind the scene providing data to affiliates and operators alike, but that then, a friend of his asked him to help him find ways to increase traffic and understand his audience more, and in doing so they built a software that tracks data in order to facilitate and perfect this process. He went on saying how his friend almsot doubled his revenue due to this new method.
Watch Haim Bell's interview below:
You want to know how much was the player deposit, how much he is making from that deposit, and how can we send that to the best converting brand."
He then goes on to say that Routy built a desktop application that runs on the affiliate machine that gets the statistics from the databases to be able to tell where the player is signing up, how much is his deposit, and then gauage an estimate of the game level revenues.