Traditionally, the view that most people in the UK would have about bingo is one of a dingy, smoky hall. Since the advent of online bingo, that kind of image has been thrown out and replaced with a sleeker online version. This has led to bingo appealing to those of all ages, not just those with their blue rinse.
Online bingo is a bustling industry and as a result, there’s a lot of innovation going on in terms of new games and promotions. All types of players are catered to, whether they are accustomed to the game or brand new to it. Making it accessible and even mobile has given this industry a significant boost of new players.
Both clubs and the online sector are experiencing huge numbers of players. This social activity offers fun, games and even the latest technology if you choose to play online. This has helped to get rid of that image of bingo as being old fashioned or stagnant. Whether playing online or in a hall, users can chat with and get to know their fellow players. This helps bingo to have more of a social feel, similar to enjoying some time at the pub for many.
Bingo brands are also becoming a bit cooler by being switched on to what their players want. This can be by giving away prizes that are on trend or by theming promotions on the latest television shows. This helps to get their users engaged and even get new players interested by spreading the word.
When you think of the average bingo player, you may think of an older woman but this is really not the case. By looking into data from sites, you can see that there’s a broad mix of ages and genders. Bingo brands that are keen to make the most of their player base will be keeping an eye on these statistics in the long term.
The legitimacy of online bingo is also on the rise, as we see it on television and being heavily regulated. Review sites like www.pgbingo.com experience heavy traffic while directing players to new sites. Previously these players would perhaps be hesitant when going on new sites but as they are accredited and secure, they feel comfortable doing so.
Twists on bingo, like club scene bingo and soapbingo are also helping to raise awareness of this game. Club nights or pub quizzes that use bingo in some way introduce younger people to the game. They may find that this is something they enjoy and then choose to play it for real cash online. Students are also finding that this hobby can be pretty cost effective and even bring them in a jackpot from time to time, so this is a growing market for brands.
We hope that this sector will continue to receive this kind of attention from players and from industry leaders. It’s seen as a great starting point for soft gambling and players just can’t seem to get enough of bingo.
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
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