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William Hill manifests steady widespread growth in new report

William Hill records overall revenue rise

The popular international bookmaker, William Hill, has recorded strong growth, especially on the online front and in the US market for the 17 weeks up to 24 April.

Revenues from the US market stood out during the period, which rose by 45% year-on-year while total net online revenue grew by 12% during the first 17 weeks of 2018.

William Hill’s online revenues were also rose, which was boosted by what the company called “very strong football and horseracing results in the early part of 2018,” along with favourable results in both the Cheltenham and Grand National horseracing events.

Revenues from William Hill’s discontinued Australian operations, which were sold to CrownBet in March for $234.3m, dropped by 22% year-on-year during the period.

William Hill CEO, Philip Bowcock, commented: “William Hill has had a positive start to 2018, making further progress against our strategic priorities to grow UK market share, drive international revenues and deliver key transformation projects.”

“Continued momentum in online and strong growth in the US has driven a good performance during the period. In the UK, an unprecedented run of bookmaker-friendly sporting results led to unusual wagering and gaming trends, which we expect to normalise over time. The sale of our Australia business has further strengthened our balance sheet.

“While we await the outcome of the UK Triennial Review and the Supreme Court’s decision on US sports betting legislation, we remain focused on continuing to deliver a great customer experience, particularly ahead of this summer’s World Cup.”

Total net revenues from William Hill’s retail operations dropped by 4% year-on-year, primarily due to a 13% drop in bets during the period, however, its gross win margin rose by 18.8%.

The firm has confirmed that the strong US financial performance was due to a 17% growth in bets being placed. The first 17 weeks of the year play host to numerous significant US sporting events, including: the Superbowl, Masters Tournament and the NCAA’s March Madness tournament.

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