Yggdrasil Gaming signs bwin as first partner in Italy

Award-winning gaming software supplier Yggdrasil Gaming has partnered with GVC Holdings’ Italian-facing gaming brands to integrate its video slots into the operator’s bwin.it and Gioco Digitale sites.

In January, the provider announced it was entering the Italian market and this agreement with GVC sees Yggdrasil’s vision for their award winning portfolio of HTML5 games being offered in Italy come to light. This contract will also allow the developer to continue to expand its reach across Europe alongside a leading operator with exceptional expertise in the region.

Titles from Yggdrasil’s Italian portfolio comprises of a variety of famous casino games including Vikings Go Wild, Dark Joker Rizes, Bicicleta, Seasons and Nirvana. Eleven games will initially be certified under Italian regulations and forecasted to go live on bwin.it early in the second quarter of 2017.

The slots are integrated via iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile. GVC’s Italian operations will gain access to the supplier’s arsenal of in-game promotional tools, BOOST™, the industry-first sharing tool BRAG and the recently-launched Missions feature which support these slots.

CEO at Yggdrasil Gaming, Fredrik Elmqvist said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market. We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops. We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”

Chief Product Officer at GVC Holdings, Liron Snir stated: “Our mission is to offer our players the widest possible range of quality games. Yggdrasil titles have taken the market by storm and it is a great step for us to be able to integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”

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