Yggdrasil strikes slots supply deal with Genting
Yggdrasil has landed a deal to provide its premium casino slots to global multi-channel operator Genting. Genting UK, part of the international Genting group of companies, will be offering its online players Yggdrasil’s leading games portfolio, coupled with the immensely popular Vikings series.
Yggdrasil CEO Fredrik Elmqvist said: “As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting. We look forward to working with them closely to deliver our market-leading games and maximise player enjoyment.”
On top of the extensive range of unique titles, Genting will be at an advantage from BOOST®, Yggdrasil’s proprietary array of in-game promotional tools, supplying in-game tournaments and leader boards, configurable cash races, and gamification features proven to increase player retention and engagement.
Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve.Genting Director of Gaming Product Rob Hoddinott said: “Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”
Genting has operated casinos worldwide for over 50 years. It owns and manages more than 40 premises in the UK, such as Crockfords and The Colony Club. GentingCasino.com consists of more than 300 online slots as well as casino games including blackjack and roulette.
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