Terms and Conditions

By completing this form you are accepting and agreeing to the terms and conditions stated above.

Terms and Conditions

By completing this form you are accepting and agreeing to the terms and conditions stated above.

SiGMA Group

www.sigma.com.mt
Msida, Malta

Head of Digital Marketing

Marketing & PR, Communication

Full-time icon Full-time
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Job brief

We are looking for a Head of Digital Marketing who’ll direct and oversee our Digital department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid digital marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our Head of Digital Marketing will report directly to the COO and will oversee the internal digital marketing team. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning. If you’re a skilled marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our digital marketing department in ways that promote higher profitability, awareness, and competitiveness as well as contribute to our company’s long-term success.

Responsibilities

  • Develop and implement a cohesive digital marketing plan to increase brand awareness
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Participate in the quarterly and annual planning of the company’s objectives
  • Design branding and positioning strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Design and review the digital marketing department’s budget
  • Strong planning and organizational skills
  • Managing a team of up to 10 people

Requirements

  • Work experience as Head of Digital Marketing or VP Marketing, preferably within our industry or one of the sectors we cover, predominately in Europe and also in Asia
  • Very strong attention to detail
  • Experience with CRM software and digital marketing tools and techniques – specific focus on HubSpot
  • Leadership skills with the ability to set and prioritize goals
  • Excellent communications skills
  • Project management skills
  • Strategic mindset, with the ability to make difficult decisions
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc or MSc in Marketing or relevant field
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